Key and Core to Digital Transformation
In today's digital world of work, it is about networked working, learning and using knowledge, gaining insights for future decisions, becoming better as a company, making information quickly comprehensible at all levels, and always communicating in the context of tasks, processes and decisions.
Thus the English term "Work Management" has been established, Gartner defines it as follows:
“Work management is a set of software products and services that apply workflow structure to the movement of information as well as to the interaction of business processes and human worker processes that generate the information. Work management streamlines and transforms crucial business processes and thus can improve results and performance.”
Now it is about the balancing act between specific tools for each topic and the desirable state of a unified environment, thus the term "work management platform" comes into play:
“A work management platform is a software application that enables individuals and teams to organize, plan, track, and collaborate on their work. It provides a centralized platform for managing tasks, projects, and workflows, allowing team members to work more efficiently and effectively.
Work management platforms typically offer a range of features, such as task and project management, calendar integration, team collaboration tools, and reporting and analytics. They may also integrate with other productivity tools such as email, chat, and document sharing applications.
Some popular work management platforms include Asana, Trello, Basecamp, Jira, and Microsoft Teams. These tools are commonly used in various industries, such as software development, marketing, and project management, to improve team productivity, communication, and overall workflow.”
ChatGPT, retrieved 3 April 2023
However, I would relate the term to the organisation as a whole, also and especially in order to take into account the requirements for the exchange of knowledge, the company-wide acquisition of knowledge, and the necessary company-wide control.
A contemporary work management and collaboration platform, work coordination platform in short, also supports companies in implementing desired changes in working, organising and leading and a corresponding culture, such as cooperation across structures and hierarchies up to co-creation in the network of companies and/or with customers, more transparency, trust and self-organisation, learning, agile and above all contemporary digital working.
Above all, such a platform must meet the technological and functional requirements of larger organisations at enterprise level, especially with regard to data storage, security and access rights, business intelligence, and integration with the corporate IT ecosystem, mostly Microsoft.
The possibilities are enormous in the context of projects, processes, rules & procedures and corporate management. Depending on the inherent logic of a use case or entire application fields, there is also a great benefit in standardisation and replication (e.g. organisation of events, mapping of routines, implementation of construction projects, M&A projects) or in flexibilisation and agility (KanBan-driven processes, Scrum and Sprints, projects with fuzzy solutions or solvability, OKR).
The following list provides a brief overview:
The introduction of a work coordination platform entails significant changes for the affected company departments and levels. In the context of unknown possibilities, it makes little sense to retain previous working methods, processes and management tasks and merely "translate" them into a new technology. The introduction is therefore always a transformation process, and it is essential for the success of the transformation and the achievement of the qualitative and quantitative goals to determine the appropriate steps (which topics/areas first, with whom).
Approach (example):
Topic/ step 1:
Evaluation of Work Coordination Platforms (bspw. Asana, KanBo, Wrike, Clickup, Workfront) – Definition & Priorisierung der Anforderungen, strategischer Fit, Anwendungsbreite und -tiefe (best of bread oder one App Approach), Pilotierung, Entscheidung, Skizzierung Migration & Transformation
Topic/ step 2:
Design & Transformation - Design & management process for transformation, advice on architecture & design of company-specific application fields; advice on work, control, information flow & reporting across all levels including C-level.
I get to the heart of the matter. Strategically, functionally and technically on the platform side, with extensive experience in the relevant application fields and at all levels of organisations/corporations, the design and management of company-wide transformation processes, as well as extended systemic competence in organisational development.
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